For companies like ours, we’ve always thought that powerhouses like Zynga’s ultimate underlying business model was building audience so they could one day flip the model and play for real cash. That’s why this week’s news about Zynga applying for a real gaming license in Vegas was no surprise. Interesting article from TechCrunch on Sunday.
Will Zynga Emerge As A Gaming Company Or Gambling Company? | TechCrunch.